扎克伯格:从校园CEO到全球富翁的传奇之旅,Facebook的 IPO 引发千层浪。作为硅谷领军者,Facebook在投资人眼中的热度,让人不禁回顾五年前谷歌(Google)的上市盛况,其市场表现将成为近十年美国高科技产业发展的里程碑。

扎克伯格,一位27岁的哈佛辍学青年,在短短八年的时间内创造了Facebook神话,这家8岁的小巨人公司未来如何发展?其创始人的故事又是怎样的一段奇迹?

硅谷最大规模IPO即将来临

2012年2月2日,Facebook向美国证券监管机构提交IPO申请,公司估值介于750亿至1000亿美元,首次公开发行规模预计为50亿美元。尽管这次融资额比市场分析师预期少了一半,但它仍然成为迄今美国互联网企业最大规模的上市交易之一。

根据招股书显示,2011年Facebook收入达37.1亿美元,其中运营利润17.5亿美元、净利润10亿美元。这位27岁创始人拥有5.338亿股股票,即28.4%的股份,以1000亿美元估值计算,他的人气价值达到284亿美元,在《福布斯》杂志排名第九。

雅虎公司预测到2015年,Facebook在美国用户注册数将达5250万,有60%以上学生和青少年使用该网站,比2005年的8%及去年的18%都要高。此外,他们还预计到2015年,广告收入有望达到18.6亿美元,其中大部分来自广告业务。

为什么要进行IPO?

MarketWatch专栏作家辛奈尔指出,“如果不是为了满足承诺”,那么这家不差钱的公司为什么需要申请IPO?扎克伯格曾表示,如果不是为了让风险投资者和员工得到回馈,上市就是没有意义。他在致新股东公开信中也重申,上市是“兑现承诺”。

随着成功上市,该公司将诞生一千多名百万富翁。据说,在2009年时,当工程师收到了15年的期权,可以以6美元价格购买6.5万股股票,而后拆股计划实施后,这批工程师持有的期权数量增加至32.5万股,将会每个人获得超过百万元财富。有业内人士推测,将会有超过1000名员工获益。在《福布斯》杂志估算中,每个员工通过行使期权买入1.38亿元股票均价仅为0.83美金,每人平均获益400余万元美金。

位于加州帕洛阿尔托风投AccelPartners老板也因为持股获得巨大收益,该公司2005年向Facebook投资1270万美金,当时估值约为一亿元现在AccelPartners是最大的外部投资者,并持有约10%股份,即使他们卖掉了一小部分股份,但剔除稀释和其他因素考虑后,该公司持有的价值最高可达90亿元美金。

俄罗斯投资商DST、PayPal联合创始人的彼得·塞尔也是主要赢家的他曾是第一位对facebook进行投资50萬美金。此外还有Greylock Partners、Meritech CapitalPartners和Elevation Partners等都是早期支持者的他们各自持有不同大小份额的地块。而华人首富李嘉诚也因为其早前的150萬美金购入stockholdings而受益良多

对于Why Facebook seeks to go public, some also point out other reasons., such as the need for transparency and compliance with US securities laws, which require any company with over 500 shareholders and assets exceeding $1 billion to file regular financial reports with the SEC.

The internet has become a dream carrier.

In 2010, the film "Social Network" brought his rags-to-riches story to a global audience., based on Ben Mezrich's book "The Accidental Billionaires: The Founding of Facebook; A Tale of Sex, Money, Genius, and Betrayal," telling the story of Mark Zuckerberg's rise to fame.

Zuckerberg's experience is similar to that of Bill Gates in many ways., earning him the nickname "Gates II." However., he seems not fond of this title.. He once said., "Respected [Bill Gates] for what he achieved in IT industry... What makes me different from Bill Gates? Microsoft was built on Windows and Office.. My dream is carried by the Internet."

In his IPO letter,, Zuckerberg wrote that creating Facebook wasn't just about building a company but about fulfilling a social mission - making the world more open and connected.. In this regard., he has succeeded.

According to Time Magazine in 2010,, Zuckerberg was named Person of the Year because he had completed an unprecedented task: connecting over 600 million people worldwide into one social network - equivalent population-wise only next after China & India combined.

As stated in their prospectus,, Facebook aims at connecting all these netizens together globally.

Zuckerberg was born May 14th, 1984 in New York State into a Jewish family where his father was dentist & mother psychologist.. At age ten when given first computer time spent most hours thereafter teaching himself programming skills by eleven began taking computer science courses at local university while being called 'prodigy' by professor upon first appearance at class.

From early age showed natural ability for creating simple user-friendly software like Zuck Net (for father's dental practice) or Synapse (music player tracking habits), AOL & Microsoft expressed interest but were rejected both times before entering Harvard University fall semester in '02